Studio Universal global channel identity

Studio Universal is NBC Universal’s showcase film channel in South Africa, Latin America and Italy.

The challenge was to design a movie channel that would stand out from the competition, convey both scale and quality, and connect with audiences in each of the channel territories.

We were keen to challenge the typical movie channel conventions by borrowing cues from cinema and film posters, and incorporating this visual language into the on-screen presentation graphics and cinematic typography.